The Kahuna Empowerment team is now gearing up for the 2005 Blessings In Adversity campaign - our fundraiser to raise $1 million for St. Jude Children's Research Hospital. The program overview is below:
Blessings In Adversity(BIA) is two things:
1) 2005 Annual Blessings In Adversity Campaign - an entrepreneurial internet marketing campaign sponsored by Kahuna Empowerment, Inc. in conjunction with the newly created Kahuna Charitable Foundation - a Not-for-Profit Corporation. The campaign will be active for the 30 days of September coinciding with Childhood Cancer Awareness Month.
Please note - we are committed to the cause of "Finding cures. Saving children." Although we are not directly affiliated with St. Jude Children's Research Hospital, 100 percent of proceeds go to St. Jude.
2) The Blessings In Adversity Life Strategy - the belief and practice of Applied Practical Optimism. We can't always choose or control our circumstances, but we can choose our response, attitude and actions that follow. After we have time to process the normal human emotions of grief, anger, despair, etc. it is time to focus on the future and respond based on our goals. Being miserable and depressed will not change the situation, but when you take action to look for, discover, create and nurture opportunities within the situation, you can find and develop Blessings In Adversity!
Main Objectives of 2005 Blessings In Adversity Campaign:
Raise National Awareness for St. Jude Children's Research Hospital in their work, success, needs and pioneering research in their mission: "Finding cures. Saving children."
Raise significant money for St. Jude.
Our pinnacle goal is $1 million representing one day's operating expenses.
In our inaugural year we raised $25,000.
We are not tightly focused on a specific amount as much as doing the best we can, and practicing what we preach in order to learn, adapt and improve each year.
Share the beautiful lives of Maya Pettit and Nick Rudolph, two beautiful lives who have sadly passed on. They are still, along with their families, part of the extended St. Jude family and significant blessings to the Lunn family.
Basic Operational Campaign Components:
BlessingsInAdversity.com is the operational center of the BIA campaign. You can check it out now, but please keep in mind that we are still in the rough draft/web construction stages.
Bonus Offers from Campaign Partners - We will secure valuable offerings of information, music, software and other appropriate items, which will be delivered to donors electronically without associated cost of goods sold or delivery expense.
Benefits of Becoming a Campaign Partner
Maximum exposure from millions of website visitors.
An opportunity to cross-pollinate customers from other partners to gain clients.
Create new relationships and exposure as bonuses and gifted materials are delivered to donor via a link back to the campaign partner.
A chance to give back and show the world your generosity.
Main Operational Goal - get people to BlessingsInAdversity.com in order to...
Spread the Word - share the BIA campaign, St. Jude mission and the program offering.
Present compelling offer in exchange for donations.
Share concepts and practical examples of Blessings In Adversitythrough...
Weblogs to share stories of Maya, Nick and other St. Jude patients.
Weblogs for vistors to contribute examples and stories of their own experiences of finding Blessings in Adversity.
Weblogs for campaign update and information from Kahuna Charitable Foundation.
Marketing/PR/Advertising for this Campaign
Initial promotion of this campaign is powered by Kahuna Team and Campaign Partners who are providing valuable gifts and bonuses.
Beyond this initial promotion, traffic will be generated based on creative PR, grassroots/viral marketing and other innovative methods.
Ideas, inventive tools, tips and techniques will be available via the campaign Resource Center page designed to make involvement easy.
Actual BlessingsInAdversity.com Website Components:
2) BIA Homepage - After reading Frank's letter, vistors will be directed to the homepage from which they can explore the rest of the site. Various buttons will provide options to webpages detailed below. This page is the sample template of the homepage.
3) Bonus Offer Page - Our bottom line goal is to make it easy for people to say Yes! and become a Partner In Action. A bonus package will be offered worth thousands of dollars highlighting our campaign partners.
4) Donate Now! Page - Donations can be made in $25 to $500 increments. We will thank them after the transaction, provide a receipt for their records and tax planning as well as ask for their help in spreading the word.
5) Blessing Blogs - Sharing Our Friends and Other Blessings In Adversity Stories - Blogs to build community and allow for story sharing dedicated to Maya Pettit, Nick Rudolph, Frankie Lunn, St. Jude Patients, as well as opportunities to share other personal Blessing In Adversity stories.
6) General Information Pages
“About Us” Pages
Frank Lunn and Kahuna Empowerment, Inc.
Kahuna Charitable Foundation
St. Jude Children's Research Hospital
FAQs
Campaign Specific Information Pages - How we are doing, contact information, how to get involved, and feedback to improve.
Accountability and Additional Pages
Explain our non-affiliated relationship with St. Jude.
All proceeds will be donated to St. Jude through the Kahuna Charitable Foundation and a full accounting will be available on BlessingsInAdversity.com and KahunaCharitable.org within 30 days of the end of the campaign.
Media/Press Room Page
Resources for the press to promote the campaign through suggested media angles and posted press releases..
Resource Center Page
Viral tools, e-cards, e-mails, banners, helpful information, techniques, tips to assist people in helping us get the word out.
This project is a work in progress. As we learn to adapt, grow and improve over the next few years, we will see significant advancements for St. Jude Children's Research Hospital. We thank you very much for your assistance and look forward to a successful campaign in honor and dedication to Maya and Nick.
As a business professional you understand that grassroots campaigns depend on the goodwill of people passing on the word. Please take a moment to forward this overview to your friends and colleagues who would be interested in supporting our worthy cause of "Finding cures. Saving children."
We are interested in partnering with anyone who can offer significant value to our national audience, assist us in promotion, and share our philosophy and goals.
There is so much to be proud of as we take this journey together. Remember, it's only through generous contributions and widespread support for a campaign like this to be possible.
"To Whom Much is Given, Much is Expected...
With Great Opportunity Comes
Great Responsibility!"
PS - If you know of any other potential campaign partners who would benefit by and could add value to our campaign, please email them with this link: http://www.blessingsinadversity.com/overview.htm
